reinvention

jump, trust, fall - just move

disruptor - shit disturber

change for good

transformative branding

strategic planning

irreverent/fun/disruptor

1. stuck - didn’t know that, felt off, something not quite right, stale, going off

2. jump - change, upset, disruption - feeling like no choice, walked away, jumped

3. resourceful, sweet - not scared, brave, true, confident, fun and freeing, tough, love is too important to be take seriously, irreverent, community and service commitment, creates a place to land, best way to heal is to serve others, best way to sell is to talk about us not me, engaged with others - the community is there, it exists — out of isolation, a place to belonging in business and in life

need -> value -> belong -> desires

pj moves across from value to belonging

strategic marketing, strategy

"business growth strategist” - is there a better word than “growth"

productive

irreverent fun dispruptor

transformative experiential

community build

difficult hard

build out, inspire